Jack Daniel's Embaces Its Place in Rock History in New Video Piece
Arnold Worldwide
In the spot, the folks at Jack Daniel's showcases a diverse range of musical artists including Frank Sinatra, Bad Brains, The Ramones, Freddie King, Zac Brown and Mudhoney, among others.
Anyone who remembers former Van Halen bassist Michael Anthony's infamous "Jack Daniel's bass" and has been backstage at a concert, knows how deep music's relationship has been with the American whiskey brand.

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