Nickelback 'Burn It to the Ground' -- Premiere
Posted on Jul 10th 2009 11:30AM by Carlos Ramirez
46 Comments

Nickelback sure do love their 1980s arena rock. Not only do they write some of the most anthemic rock you'll hear on radio these days, on their most recent album, 'Dark Horse,' the Canadian superstars hired Robert "Mutt" Lange to sit in the producer's chair. "The cool thing about Mutt is that he always envisions a band playing in an arena and the dynamics that should go behind that." says Nickelback guitarist/vocalist Chad Kroeger when Noisecreep caught up with him this week. Known for his sonically groundbreaking work on classic albums by AC/DC, Def Leppard and Foreigner, Lange has been one of the most influential guys working in the business for over four decades.
"Working with him was a change because I always approach songwriting from an almost movie or storytelling angle but Mutt doesn't really get into that. He told me that he wants the "bumper sticker" quality to come out in our songs which was funny but I totally understood what he meant, " revealed the frontman. "He wants lines and choruses that jump out at you so I actually had to re-write "Burn it to the Ground" three times." We asked Chad if the third time was the charm and he laughed and offered, "I looked at this way, no news is good news!"
Noisecreep asked Kroeger about Nickelback's brand new video for the aforementioned 'Burn it to the Ground,' "The song's vibe just fits the setting an arena show gives off so we filmed it at the O2 Arena on our last UK tour. Matthew Amos did a fantastic job of capturing the energy of our live show," says Kroeger. The song comes off 'Dark Horse' but is also available on the brand new 'Transformers: Revenge of the Fallen' soundtrack.
Filed under: Video



Comments
Melanieat 7.10.2009 12:54PM
Awesome!
Robert Robisonat 7.20.2009 8:17PM
What can I say? WOW! Awesome photog and some really sweet editing.
Matthewat 7.28.2009 8:46PM
great song............great video....
Theresaat 7.10.2009 1:42PM
SWEEETTT! Awesome! Enjoyed everything about this video!
Theresaat 7.10.2009 1:42PM
Loving this video!! I can't get enough of it! LOL Just, like the album that is all I play over and over! Thank you so much!!!! Kick ass video! :)
nickelbackmikeat 7.10.2009 3:11PM
nooooo, the video wont work for me lol, the player loads but nothing happens when i press play, any help PLLEEEAAASSSEEE, i need 2 watch this video now
masterclifftonat 7.13.2009 12:38AM
For all of those that are having trouble watching the video may I suggest you try using Firefox. Video works on my computer without a problem.
OS: WinXP-Pro; BROWSER: Firefox 3.5
Get it here: http://en-us.www.mozilla.com/en-US/
amily08at 7.10.2009 4:02PM
Finally, this has been my favorite song since the album came out!! Saw them do this live back in March and the energy was unbelievable!!!
Br00talRyat 7.10.2009 4:26PM
whys the flash player not working!! :( HEEELPP!!
Aprilat 7.10.2009 4:28PM
AWESOME VIDEO!!!As usual guys you never disappoint!!I met you back in April at the Sprint Center show which was kickass,hopefully I'll win this contest so we can meet again!!NICKELBACK ******* ROCKS!!
April/Amf72
Aprilat 7.10.2009 4:34PM
Video is AWESOME!!As usual you never disappoint!!NICKELBACK ROCKS!!April/Amf72
Andreaat 7.10.2009 4:48PM
Why isnt the video letting me watch it?
SNOWPEPat 7.10.2009 5:16PM
I CANT SEE IT EITHER...WHERE R WE GOING WRONG FOLKS??
lingyat 7.10.2009 7:41PM
NOOOOOOOOOOO!!!!!!! not working :'( i was thier aswell was immense :D
Debiat 7.10.2009 9:40PM
How will you ever beat that song! I LOVE IT!!!!!!!!!!!
sumthin'specialat 7.10.2009 11:09PM
I love this song and the video rocks!
emsyorkie09at 7.11.2009 1:32AM
I can't see the video!!!!! HELP!!!!
vickyat 7.11.2009 4:16AM
I can't see the video either....help!!
emstjhat 7.11.2009 12:58PM
can't bloody see it Rubbish
SNOWPEPat 7.11.2009 12:58PM
WOT A LOAD OF SHIT-STILL CANT SEE ANYTHING-I WISH THESE IDIOTS WOULD SORT IT OUT ANYTIME THIS SIDE OF XMAS......