It's Alive, 'Pieces' -- Video Premiere

Posted on Jun 4th 2010 11:00AM by Amy Sciarretto Comments
Its Alive

When shooting the video for 'Pieces,' from their Wind Up Records debut album, "Human Resources," which came out in late May, Orlando, Fla. rockers It's Alive discovered something about themselves unexpectedly.

"There's a bit of magic in the performance we gave that night," vocalist Zach Webb told Noisecreep, recalling the shoot. "I saw a side of us I didn't even know we had: this primal, raw, powerful side of each one of us that I'm very proud was captured in video. I hope you guys like it." You can watch the video now, as Noisecreep is proud to exclusively premiere it.

created 02.06.2009 by S. Kellman

The song is certainly one that could fill arenas if It's Alive get on the right tours and stay out on the road, winning over fans. It's Alive will tour with Sick Puppies beginning July 7, so the seeds of greatness are being planted.

The video, directed by Alex Purifoy and produced by The Undesigned, shows the band performing in front of a barn, late at night. It's a stark contrast, since the band members all look like they have rock star in their DNA, as they are well-coiffed and leather-clad, yet they seem so at home performing in what looks like America's heartland.

"We chose 'Pieces' as the first single from our album 'Human Resources' because we wanted to come in fast, hard and let people know we mean business," Webb also said. "This song is so in your face. It's a great introduction to what we really felt It's Alive was all about."

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3 Comments

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amberxcantxlie

I really like this video!
It's alive is so talented, they remind me a lot of Three Days Grace and Breaking Benjamin :)

June 07 2010 at 6:39 PM Report abuse rate up rate down Reply
WestCoastPunk69

Horror movie? Interesting take for a video, but awesome job. Hope to see more from these guys!

June 05 2010 at 10:06 PM Report abuse rate up rate down Reply
WestCoastPunk69

Horror Movie? Interesting take for a music video, but I hope to see more interesting stuff to come from these guys!

June 05 2010 at 10:02 PM Report abuse rate up rate down Reply